SHANGHAI, July 1, 2024 /PRNewswire/ — Trip.com Group, the world’s leading online travel company, has announced a strategic partnership with Prioticket, the premier connectivity platform for the management, sales and distribution of tours, activities and experiences. The collaboration marks a key milestone in Trip.com Group’s efforts to enhance its offerings and provide seamless connectivity to travelers around the world.
Prioticket is the leading connected platform for managing, selling and delivering tours, activities and experiences, providing a comprehensive suite of tools to facilitate integration of third-party systems, centralize global distribution and a feature-rich point-of-sale solution.
More connectivity, better experiences
Trip.com Group will work with suppliers, aggregators and platform partners associated with Prioticket through innovative API integration. The partnership will also give Trip.com Group access to over 50 additional booking systems, expanding its international network and integration, especially in attractions in Europe, the Middle East and the US.
The new partnership will enable Trip.com users to experience Rockefeller Center in New York, Tivoli Gardens in Europe and the Icono Experience, as well as unique tours to popular Dubai and Abu Dhabi attractions including a hop-on hop-off bus tour with City Sightseeing Worldwide, Harry Potter Studio Tour with Evan Evans Tours, Museum of the Future via priohub, At The Top at Burj Khalifa and Louvre Abu Dhabi.
Interest in tours and activities is growing in these markets, with markets such as the UAE and Europe expected to see a 40% increase in bookings in the first quarter of 2024 compared to the previous year.
Accelerate growth and optimization
The integration also enables major attractions, tours and activities providers to automatically update their prices and availability via the API, ensuring accurate, up-to-date information for travelers.
“Our partnership with Prioticket is perfectly aligned with our commitment to providing comprehensive travel solutions and exceptional experiences to our customers,” said Chase Liu, general manager of Attractions & Tours at Trip.com Group. “By integrating with Prioticket’s robust platform, we will expand our reach and increase operational efficiency, ultimately benefiting both our partners and travelers.”
Prioticket CEO, Gert-Jan Ruiter, also expressed his enthusiasm about the partnership, saying: “This partnership with Trip.com Group marks a major step forward in our mission to become the leading connectivity platform for the travel industry.”
“Integrating our powerful platform with Trip.com Group’s extensive network will enable us to offer our partners unparalleled access and convenience to a wider range of users. This collaboration is perfectly aligned with our goals, and being the first to achieve such an integration demonstrates our commitment to innovation and excellence. We are excited about the opportunities this collaboration brings and look forward to a successful partnership,” he said.
This partnership marks a major step forward for Trip.com Group as it continues to expand its services. With this series of partnerships in the activities and tours sector, the company is further strengthening its position as a leading travel company on the global stage.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprised of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group empowers travelers around the world to make informed and cost-effective bookings of travel products and services, and enables partners to offer their services to users through a comprehensive aggregation of travel-related content and resources, as well as an advanced transaction platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s best-known travel groups with its mission of “pursuing the perfect trip for a better world”. For more information about Trip.com Group, please visit group.trip.com.
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SOURCE Trip.com Group
