The Germany-based sports alliance has been in expansion mode since receiving a $100 million growth investment from PSG Equity late last year.
Sport Alliance is strengthening its dominance in the fitness software industry in Europe and Australia, as the fitness technology brand has acquired PerfectGym, a Poland-based global software provider specialising in management solutions for fitness and leisure businesses.
More than 130 fitness chains across 55+ countries are leveraging PerfectGym’s scalable platform and open APIs to leverage insights from third-party data sources to streamline operations, increase customer retention, and drive business growth — a pretty ambitious goal for Sport Alliance.
“PerfectGym has always been committed to shaping the fitness industry and providing cutting-edge solutions to corporate clients and multi-sport facilities,” said Sebastian Szawachowski, CEO of PerfectGym. “Sport Alliance is a growth partner that shares our mission and we look forward to continuing to grow together.”
With this acquisition, Sport Alliance becomes the software provider to 14 of the top 30 fitness chains in Europe. The company is also currently the market leader in leisure centres in Australia, serving over 130 international chain clients in over 55 countries and driving the digital transformation of over 10,000 sports venues, including brands such as FitX, LifeFit Group (owner of Fitness First), RSG Group (owner of McFit and Gold’s Gym), clever fit and Bodystreet.
“This is an important milestone in the global fitness industry’s journey towards further digitalization,” said Daniel Hanelt, CEO of SportsAlliance. “Sebastian and his team bring valuable international expertise and great motivation to the Group. We are very much looking forward to the road ahead.”
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In late 2023, PSG Equity granted Sports Alliance $100 million in new shares to fuel international growth. This is the firm’s second investment in Sports Alliance, with its first investment being $65 million in 2021. The fitness tech brand says it has since more than doubled its revenue through “organic growth and four add-on acquisitions.”
PSG Equity supported and supported the acquisition of PerfectGym.
