Softonic, the world’s leading platform for secure software downloads, has acquired Appvizer, a platform specialized in B2B software recommendations. The acquisition will allow Softonic to diversify its offerings and reach a wider range of customers.
With clients such as Factorial, Monday.com, and Salesforce, Appvizer reaches 2 million professional users every month thanks to its advanced recommendation algorithms and artificial intelligence. Additionally, Appvizer hosts B2B Rocks, Europe’s leading conference dedicated to the SaaS ecosystem, attracting over 3,000 attendees every year to foster collaboration and innovation in the industry.
The partnership will enable Softonic to improve its software discovery and distribution process, benefiting over 100 million unique users, and Appvizer will leverage Softonic’s extensive ecosystem and resources to further strengthen its platform and expand its global reach.
The partnership will give Appvizer access to Softonic’s ecosystem of over 100 million unique users, allowing it to reach a global audience and leverage Softonic’s resources and expertise to enhance its platform.
Following a year of strong performance, Softonic continues with its growth plans focused on expanding market share and diversifying into mobile and strategic mergers and acquisitions.
Farouk Merzougui, VP of Finance and Legal Affairs at Softonic, said: “Softonic and Appvizer have created a powerful synergy. Combining the expertise, resources and reach of our two companies will enable users around the world to find the best software to meet their needs and achieve their goals. This adds a new discovery pillar to Softonic’s business and strengthens our position in the software market.”
Colin Lalouette, Managing Director of Appvizer, said: “Our primary focus is to provide a great user experience through Appvizer’s advanced recommendation algorithms and in-depth software reviews. Together with Softonic, we are pushing the boundaries of what is possible in the software industry. By combining our resources and expertise, we can develop new features and tools that further enhance the capabilities of our platform and provide unparalleled value to our users. This acquisition is not just about reaching more users and expanding our business – it’s about embracing our shared vision for the future of software discovery and recommendations.”
The business was advised by Wave Partners Ltd, a specialist strategy and M&A advisory firm, and independent law firm La Tour International.
