Business tourism (also known as corporate travel) is becoming increasingly popular, with travelling around the world to attend meetings, conferences, exhibitions, training sessions and other work-related events becoming the norm.
Although we live in a digital age and many of these scenarios can be more easily accomplished through online video conferencing, business owners and entrepreneurs are realizing the value of face-to-face interaction once again – when it comes to sharing knowledge or closing high-value deals, nothing beats face-to-face.
So where will the corporate travel masses head to this year? The Polish city of Krakow is emerging as a business tourism hotspot.
Rich history and tradition
The charm of Krakow’s Old Town, with its medieval Market Square (Rynek Główny), cobbled streets and historic buildings, gives the city a unique charm. Image credit: efesenko/Bigstock.com
Krakow is home to a vibrant business community and is one of the top business destinations for several reasons: it is steeped in rich history and cultural heritage, providing a unique backdrop for business events and meetings, and the city’s well-preserved medieval architecture creates a picturesque setting.
Krakow, the former capital of Poland, is home to many historical attractions, including Wawel Castle, St. Mary’s Basilica, and the Old Town, a UNESCO World Heritage Site.
The charm of Krakow’s Old Town, with its medieval Market Square (Rynek Główny), cobbled streets and historic buildings, gives the city a unique allure, and corporate events held here often incorporate city tours, allowing visitors to fully experience this Polish gem and combine business and leisure for a fulfilling experience.
Strategic Location
Krakow’s strategic location in Central Europe makes it an important city that is easily accessible to travelers from all over the world. Image credit: Alexandr L./Bigstock.com
Krakow’s strategic location in Central Europe makes it easily accessible for international travelers from all over the world, while its modern infrastructure and state-of-the-art conference facilities expertly cater to travelers’ needs.
Located just 11 kilometers from the city center, Krakow-Balice International Airport operates direct flights to many major cities across Europe and abroad.
Krakow also has a well-developed ground transport infrastructure, with an efficient public transport network and easy-to-use taxi and ride-sharing services, making it extremely easy for air-arrival visitors to get around the city and to and from business events.
A Respectful Business Environment
ICE Krakow Congress Centre is equipped with state-of-the-art technology and can accommodate large-scale international events. Image credit: wjarek/Bigstock.com
Krakow is a vibrant academic and business centre, internationally recognised as home to some of Poland’s most prestigious universities and research institutes, including the Jagiellonian University and the AGH University of Science and Technology.
The city is home to a diverse mix of multinational corporations, innovative start-ups and local businesses across sectors including technology, finance and the creative industries, creating a dynamic and stimulating environment that not only fosters business innovation and collaboration, but also serves as fertile ground for business events of all kinds.
Modern infrastructure and state-of-the-art facilities
Krakow Airport is the largest regional airport in Poland. Image credit: kruwt/Bigstock.com
In recent years, a number of modern facilities have been built across Krakow to support business tourism, undoubtedly increasing its attractiveness as a destination for international corporate events and meetings.
State-of-the-art infrastructure allows modern conference and exhibition centres such as ICE Krakow Congress Centre and EXPO Krakow to be equipped with cutting-edge technology and cater for large-scale international events, cementing the city’s position as a business tourism hub.
Active promotion and support
Krakow has become a major European business tourism destination. Image credit: travelview/Bigstock.com
Local government efforts to actively promote Krakow as a business tourism destination have played a key role in establishing Krakow as the popular business location it is today. Efforts by the Krakow Convention Bureau and other local agencies are focused on promoting Krakow’s unique attractions to an international audience through strategies such as study trips for event planners and global trade fairs.
We also provide comprehensive support to event organizers, offering a range of services to help with the planning and execution of your vision. Our team has extensive local knowledge and can offer valuable insights and recommendations to make any event a success, from assistance with business event venue selection and transport logistics, to promotional support and networking opportunities.
A bright future awaits
In 2024, Krakow will establish itself as a vibrant business center like never before. Image credit: bloodua/Bigstock.com
Krakow is positioning itself as a more vibrant business hub than ever in 2024 and is expected to develop even further in the coming years thanks to continued investment in infrastructure and an ongoing commitment to sustainable development.
The future certainly looks bright, and the best may be yet to come for Krakow as the city seamlessly adapts to changing trends in the business tourism sector.
