Tove
Courtesy of Tove
buy now
Following its hugely successful debut at London Fashion Week a few seasons ago, Tove is one of London’s most exciting contemporary labels at the moment. Founded in 2019 by Camille Perry and Holly Wright, the label aims to provide much-needed diversity in the modern woman’s wardrobe. The brand achieves this by producing incredibly chic dresses, separates, coats, knitwear and denim, all of which can be mixed and matched season after season.
Why we go there: The timeless dress.
totem
buy now
Another great contemporary brand known for its simple elegance is Toteme. The Swedish brand has already created a number of cult pieces (such as this scarf-jacket combo) that are beloved by fashion girls all over the world.
Why we go there: Great outerwear.
Nanushka
LAUNCHMETRICS Spotlight
buy now
If you’re looking for high-quality pieces at designer prices, Nanushka is a brand you should know about. Known for its ethically produced classic pieces with a modern twist, particularly vegan leather, the brand has celebrity fans including Rihanna, Gigi Hadid, and Hailey Bieber.
Why we go there: Outerwear and tailoring.
ADVERTISEMENT – CONTINUE READING BELOW
Sir the Label
Courtesy of Sir The Label
buy now
Australian brand Sir was founded with the mission of filling women’s wardrobes with stylish pieces 24/7 – hence the name Sir, which stands for separates, intimates and ready-to-wear. From backless dresses (which you’ll probably see all over Instagram) to linen two-pieces, it’s a great warm-weather go-to brand.
Why we go there: Nice summer dresses.
Trees and Gardens
Julia Christensen // Getty Images
buy now
A favorite among fashion influencers and editors, the effortlessly cool Scandinavian label Baum und Pferdgarten is known for its bold prints, unexpected silhouettes, and laid-back style.
Why we go there: The playful pieces.
Damson Madder
Sandra Seaton
buy now
Another label that’s getting some social media love is London-based sustainable brand Damson Madder. From cute quilted waistcoats to printed dresses, colorful two-pieces and denim maxi skirts, the brand releases fun, unexpected pieces every season, many of which end up flooding our Instagram feeds.
Why we go there: Eye-catching design.
ADVERTISEMENT – CONTINUE READING BELOW
Rixo
Courtesy of Rixo
buy now
Currently a firm favourite amongst fashion editors and consumers, British brand Rixo is known for its bold prints that take inspiration from vintage and retro clothing, perfect for making a statement for any occasion, from work to weddings.
Why we go there: Bold occasion wear.
Frankie Shop
Provided by Frankie Shop
buy now
From oversized Bee blazers to colorful shirts and the perfect pair of trousers, Frankie Shop has quickly become one of fashion’s favourite contemporary labels.
Why we go there: It looks a lot more expensive than it is, but the tailoring is amazing.
Crab
Julia Christensen // Getty Images
buy now
Undoubtedly one of fashion’s favourite mid-priced brands, Copenhagen-based Ganni is known for injecting a touch of Scandinavian cool into the wardrobes of women around the world. From unexpected prints and cuts to cult-like accessories, this is one brand you should be on your radar, if you haven’t already.
Why we go there: Statement pieces.
ADVERTISEMENT – CONTINUE READING BELOW
Saint Agni
Stephen Gossatti // Getty Images
buy now
There are so many great contemporary brands coming out of Australia, but one of our favourites is St Agni. Founded by a husband and wife team in Byron Bay just over five years ago, the brand is known for its elegant, timeless pieces designed to be part of your wardrobe for seasons to come.
Why we go there: Classic, easy-to-wear dresses and accessories.
Loyal Brand
Courtesy of Faithful the Brand
buy now
Bali-based, travel-friendly brand Faithful The Brand has become a favourite amongst fashion-forward types thanks to its incredibly chic take on holiday wear, and with ethics and sustainability at the forefront of everything Faithfull does, it’s no wonder they’ve gained a legion of fans over the past few years, and even royal recognition.
Why we go there: Holiday wardrobe.
Awakening Mode
Estrop // Getty Images
buy now
Awake Mode, aka “All Wonderful Adventures Kindle Enthusiasm,” is a London-based label known for creating unique, art-inspired pieces that are perfect for adding a little something different to your wardrobe.
The reason we go there is for the distinctive office wear and chic shoes.
ADVERTISEMENT – CONTINUE READING BELOW
reform
In the interest of reform
buy now
A well-known name in the fashion industry, Reformation is a Los Angeles-based ethical boutique known for its cool dresses, fun flare, and celebrity-favorite fashion, with A-list fans including Emily Ratajkowski, Kaia Gerber, and Behati Prinsloo.
We go there for summer dresses, 70s separates, and everything for wedding season.
Paris Georgia
Courtesy of Paris Georgia
buy now
A label beloved by supermodels, Paris Georgia is a New Zealand-based brand that specializes in ’90s-inspired minimalism, with a focus on designing pieces that can be worn for more than just a few seasons.
Why we go there: Sleek, versatile separates.
Staud
Provided by: Staud
buy now
If you’re looking to add something a little different to your wardrobe, check out Staud, a Los Angeles-based brand known for its colorful and unexpected accessories, voluminous dresses, and bold prints.
Why we go there: Accessories that will jazz up any outfit.
ADVERTISEMENT – CONTINUE READING BELOW
Rouge
Virgil Biésy
buy now
If you dream of dressing like a French woman, then you need to know about influencer Jeanne Damas’s amazing line. Packed with classic pieces that make it easy to build a capsule wardrobe, Rouje is every fashion editor’s go-to.
Why we go there: Cute spring dresses and jeans.
Kitri
Courtesy of Kitri
buy now
The London-based brand creates stylish clothing that’s great value for money. From elegant evening wear to fashionable tailored clothing, Kitri can help solve all your wardrobe worries.
The easy to wear yet stylish dresses and separates are what we go there for.
Production:
Courtesy of Realisation Par
buy now
You’re sure to recognize the brand’s pretty floral dresses, worn by many A-list celebrities, and while these are a mainstay of the brand, you’ll also find cool t-shirts, slip dresses, and girly tops.
Why we go there: The cutest tops and dresses.
ADVERTISEMENT – CONTINUE READING BELOW
Line by K
Courtesy of The Line By K
buy now
The Line By K was founded in Los Angeles by blogger-turned-designer Carla Deras, who wanted to create high-quality pieces that would elevate every part of a woman’s wardrobe. Described as “basics that are basic,” Deras aims to inspire her customers with simple, yet beautiful designs. Think colorful knit dresses, quality shirts, and really great jersey separates.
Why we go there: Enhanced basics.
Basike
Courtesy of Bassike
buy now
Bassike is one of the most exciting sustainable designers to emerge from Australia in recent years, and the label focuses on an extremely minimalist aesthetic: its current collection consists of strapless cotton sundresses, sleek separates and elegant loungewear, all made sustainably.
Why we go there: Adult summer clothing.
See next
ADVERTISEMENT – CONTINUE READING BELOW
ADVERTISEMENT – CONTINUE READING BELOW
ADVERTISEMENT – CONTINUE READING BELOW
