Berlin-based family fintech app Bling has successfully completed its Series A equity funding round, raising $12 million.
Founded in 2021, Bling provides educational, family-friendly digital solutions in the areas of payments, investing and mobile communications. The company aims to improve families’ financial and media literacy through the use of simple visualizations and educational information in its apps and social media.
The company will launch the PocketMoney card and companion app in 2022, and through partnerships with various industry leaders such as Société Générale and Evergreen, is evolving into a comprehensive family-focused platform, giving Bling’s B2B2C partners unique access to target groups of families.
More recently, in February 2024, Bling partnered with Telekom, Europe’s largest telecommunications company, to add its own mobile phone plan for families, “Bling Mobile.”
According to Nils Feigenwinter, co-founder and CEO of Bling, roughly 70% of parents feel overwhelmed by their daily lives and are at risk of burnout.
“Our app provides sustainable relief to families by providing education and support tools, from easy payments and investments, to task and shopping planners and mobile communications for families.”
The funding round was led by Owl Ventures, with participation from Neosfer, the venture capital arm of Commerzbank Group, and existing investors PEAK and Angel Invest. To date, Bling has raised over $15 million.
“With a great product, innovative B2B2C platform and strong customer growth, Bling’s education-first approach has clearly resonated with families and the company is poised to establish itself as one of the most trusted brands for families in Europe,” said Jenny Wang, Partner and Head of Europe at Owl Ventures.
Lead image: Bling. Photo: Uncredited.
