A woman is going viral after sharing a controversial opinion that Americans are missing the point with how they dress for their European holidays.
While “Euro Summer” styling took our FYP by storm and quickly filled the air with influencers sharing outfit ideas for GRWM in Capri or the beaches of Barcelona, Lindsay Rose’s viral video sparked a debate about whether US tourists really understand what Euro Summer style is.
The 24-year-old photographer and content creator told Newsweek magazine, “I’ve been lucky enough to travel to Europe a few times and have visited cities like Paris, Amsterdam, Florence and Brussels. I’m not an expert on European fashion, but I’ve experienced quite a lot of it and I’m always inspired by their style.”
Scheer summarized how to tell the difference between American and real European dress abroad: “The difference between American and European fashion is very simply: if you tell an American woman that you’re very trendy, she’ll usually be pleased, but if you tell a European woman that you’re trendy, she’ll usually be offended.
A stock image of a woman in a dress looking at a panoramic view of Dubrovnik in the Dalmatia region of Croatia. A video has gone viral after the woman gave her candid opinion on American vacation style. A stock image of a woman in a dress looking at a panoramic view of Dubrovnik in the Dalmatia region of Croatia. A video has gone viral after the woman gave her candid opinion on American vacation style. margouillatphotos/Getty Images
“We look at social media for what to wear in a certain place and then copy and paste instead of using it as inspiration and making it our own. We’re desperate to wear what’s ‘in’ and listen to fashion influencers about what to wear in Europe this summer, but then we get to Rome and there are 20 girls in L’Antico Forno wearing the exact same thing as us.”
In the European fashion scene, being seen twinning with a stranger is a big no-no, she continues. “All the cool people in Europe have built such unique wardrobes, and I especially love meeting groups of female friends and getting a glimpse of their personalities through their outfits. They don’t care about what other people say is in style, they just wear exactly what they love, whether that be chic and timeless, edgy and bold, or a combination of both.”
She also noted the global nature of fashion, where trends spread across borders. “Fashion is a language, and whether you like it or not, when you wear something, you’re saying something to everyone,” she said. “I really love what Europeans say, but I often feel like Americans are saying the same thing.”
While she urged Americans to recognize that their interpretation of European style is far from authentic, she added, “At the end of the day, everyone should wear what makes them look beautiful and feel confident! Whether you want to blend in with the locals, stick to local style, or try something completely different.”
She concluded her video, which has been viewed more than 2.2 million times, saying, “The purpose of this video is to empower women to be more prepared when traveling to Europe, and what they do with it is entirely their choice!”
Advice from European fashion girls
While some may be offended by Rose’s honest admission, a real European fashion girl told Newsweek magazine why she agrees to it.
“It’s interesting to see how Americans interpret ‘Euro Summer’ fashion,” said Rosanna Elettra, an Italian who currently lives in London. “They often focus on trends that seem to embody a European aesthetic. But there are clear differences between American and European style.”
She explained, “European fashion is known for its unpretentious, practical, and sustainable approach, which contrasts with the more curated and sometimes extravagant interpretations seen in American fashion.”
Subtlety is a key element for European It girls, something she believes Americans miss: “Americans tend to embrace bold, eye-catching pieces and sometimes miss the subtle refinement that characterizes true European summer fashion,” she continued.
“For example, American trends emphasize loud patterns and eye-catching accessories, while Europeans tend to favor classic, timeless pieces that prioritize comfort and functionality without sacrificing style.”
Italian stylist and photographer Rosanna Elettra shows off her street style on the Spanish island of Menorca. Elettra shares her styling tips with Newsweek for Euro Summer. Italian stylist and photographer Rosanna Elettra shows off her street style on the Spanish island of Menorca. Elettra shares her styling tips with Newsweek for Euro Summer. @rosannaelettra/Instagram
European summer styling tips
Embrace simplicity and versatility
Don’t overthink your packing – a capsule wardrobe could be your best travel companion this summer.
“European fashion is all about simplicity,” says Elettra. “Choose versatile pieces like a classic button-up shirt that can be layered over a swimsuit during the day or dressed up for a night out.”
An added benefit of these options is that they’re made from breathable fabrics that are great for hotter weather, she adds. “Items like linen trousers, cotton dresses, and lightweight cardigans are staples that balance comfort and style.”
Style and comfort come first
Versatility and simplicity tie in perfectly with Elettra’s next non-negotiable, as she explains: “Europeans often opt for chic, yet practical footwear, like stylish sneakers and comfortable sandals. Brands like Birkenstock are popular for their blend of comfort and style.”
This is essential for days spent exploring ruins and wandering cobblestone markets, as Elettra says, “wear footwear suitable for long walks and exploring, as is common on any European holiday.”
Add a pop of color
Elettra’s previous advice doesn’t mean your suitcase has to be beige and boring: she explains: “Europeans prefer neutral and earthy colours, but they also embrace colour, especially for trips to the beach or long walks along the coast.”
Accessories are a great way to incorporate a fun pop of color into your look. She continues, “Accessories like a statement bag, hat, or scarf in a bright hue can add a vibrant touch to your outfit. These pops of color create a balanced and chic look without overpowering your overall look.”
Focus on sustainable luxury fashion
Eco-conscious boutiques and sustainable market stalls are a staple in any European city, and Elettra explains that “sustainable luxury fashion is becoming increasingly popular in Europe, not only because it’s environmentally friendly, but also because of its unique appeal.”
An added benefit of shopping sustainably is that you’re more likely to find a bargain that others don’t have, meaning it’s worth doing a bit of shopping whilst taking a break from the sun and sea.
“Items made from sustainable materials are often one-of-a-kind and can create a unique outfit that stands out. This trend is driven by a desire for exclusivity and a commitment to quality craftsmanship. If you invest in sustainable luxury goods, you won’t see everyone else wearing the same items and your wardrobe will be truly unique.”
Pack with a sense of place
Don’t forget to consider the destination: Europe ranges from bustling, built-up cities to beachside paradises, each with their own unique style and inspiration.
“When preparing and packing for a European summer, think about the tones, colors and even food of the places you’ll be visiting,” Elettra says.
“In Europe, everything is interconnected. Fashion is often inspired by local culture, cuisine, art and landmarks.”
Touching on the inspiration of her favourite designers, she added, “That’s why brands like Dolce & Gabbana, Versace and Cavalli take so much inspiration from nature and cultural heritage. When packing, consider the landscape and ambience of your destination and dress in a way that blends with your surroundings.”
Rare knowledge
Newsweek is committed to challenging conventional wisdom, seeking common ground and finding connections.
Newsweek is committed to challenging conventional wisdom, seeking common ground and finding connections.
