Even though most of our editors are based in New York or Los Angeles, we’ve spent a lot of time writing about French, British and Scandinavian fashion. When our photo editors share street style images from London, Paris and Copenhagen Fashion Week, I immediately save a ton of them to my Pinterest boards. With enough fashion coverage, for those of you looking to highlight new brands, I wanted to round up standout French, Scandinavian and British brands worn by people everyone “knows.”
The list of brands includes quintessential Parisian brands like Sézane and Rouje, as well as more minimalist and sophisticated labels like By Malene Birger and Me+Em. Keep scrolling to stay up to date. These are the European brands you can’t miss:
Cezanne
Cézanne describes the brand as “resolutely unique and very French.” (Definitely a staple of my everyday easy wear pieces.) Whether I’m looking for a cute blouse to wear with jeans to work or a classic t-shirt to wear on the weekend, I’m sure I’ll find something with a unique detail.
Rouge
Created by Jeanne Damas, the French influencer known for her effortlessly chic Parisian style, Rouje is the brand to visit if you’re looking for flattering dresses, blouses and cardigans that exude vintage charm.
Parisian musician
Founded by influencer Anne-Laure Mai, this chic Parisian label exudes effortlessly cool French style that we all want to emulate — I’m particularly fond of their sophisticated pencil skirts and selection of ultra-feminine, delicate pieces.
Parisian musician
Dorothee trench coat
By Marlene Birger
Building on a foundation of minimalism, By Malene Birger creates sophisticated yet effortlessly luxurious pieces. While everyone’s already paying attention to Toteme, this Danish brand is sure to achieve the same level of cult status in no time. Mainstays include beautiful knitwear, from lightweight ribbed sweaters to chunky bouclé sweaters.
By Marlene Birger
Betas Best
By Marlene Birger
Heavyna ribbed wool maxi skirt
By Marlene Birger
Sierra Sweater
Spinning Birger Christensen
If you’re into the ’80s revival that’s making its way into parts of the fashion scene, Rotate Birger Christensen is the brand for you. Founded by Danish influencers Thora Valdimars and Jeanette Friis Madsen, the duo designs pieces that are full of loud prints, bright colours and textured fabrics.
Spinning Birger Christensen
Loti metallic crocodile-coated faux-leather wide-leg pants
Spinning Birger Christensen
Sequined midi skirt
Spinning Birger Christensen
Merica faux fur hooded jacket
Trees and wood garden
When I think of Danish style, I immediately think of the eclectic and punchy offerings from Baum Und Pferdgarten. Star pieces include printed knitwear and statement leather jackets, but there’s also plenty of punchy colour in every design.
Trees and wood garden
Bathilde snake-print faux-leather jacket
Trees and wood garden
Jodie Turtleneck
Trees and wood garden
batil jacket
Wales Bonner
Wales Bonner’s collaboration with Adidas sells out quickly, but the London-based label’s sporty, androgynous silhouettes are also a current fashion favourite. Beyond trainers, you’ll find smart tailored pieces that combine casual and understated elements inspired by founder Grace Wales Bonner’s time designing exclusively menswear.
Wales Bonner
Power Crochet Trim Recycled Jacquard Knit Track Jacket
Adidas Originals
+ Wales Bonner Samba suede and leather-trimmed shell sneakers
Wales Bonner
Melody belted checked satin shirt
I+M
It’s nearly impossible to scroll through Instagram without seeing an influencer wearing Me+Em. The contemporary brand offers both classic and trend-forward pieces. You’ll find everything from sleek button-down shirts to vibrant fuchsia pants.
I+M
Brushed cashmere crew neck striped cardigan
I+M
High waist multi-pleat pants + belt
I+M
Crystal Velvet Mary Janes
Nenshi Dojaka
Nenshi Dojaka’s runway shows are always a highlight of London Fashion Week: the eveningwear label combines dramatic cut-outs and lingerie-inspired silhouettes to create bold, feminine pieces.
Nenshi Dojaka
Lace-trimmed georgette-panel high-rise flare jeans
Nenshi Dojaka
Cut-out cotton mini dress
Nenshi Dojaka
Strapless cut-out sequined tulle gown
